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The Marketing Platform

Measure Marketing on Signed Cases, Not Clicks.

Your ads, content, search presence and reviews in the same system as intake. So the dashboard can show cost per signed case — not just cost per click — and filter every number down to the leads that came from ads.

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The marketing dashboard: ad spend, leads, cost per lead, signed cases and cost per signed case

Dashboard & attribution

Spend, Leads and Signed Cases on One Screen.

Ad networks report clicks. Intake reports cases. The marketing dashboard puts them side by side.

  • Cost per signed case and lead-to-signed rate, against the prior period
  • “From ads” filter to see only what paid media produced
  • Attribution by source, campaign and keyword through to retainers
  • Client reports written monthly: what happened, what we did, what is next
Marketing attribution by source with spend, cost per case and cost per retainer

Bidding & budget

Recommendations You Approve.

An AI media buyer reads the last thirty days of spend, leads and signed cases and says what to change, citing the numbers — and says so when there is not enough data yet.

  • Ads Manager for Google Search, Facebook and Instagram
  • Draft with AI; campaigns are created paused until you turn them on
  • Approve, suggest an edit, or deny each recommendation
  • Nothing spends without a person saying yes
Bidding and budget: the trend of leads and signed cases by month

Everything a Law Firm’s Marketing Team Runs.

Each piece on its own screen, all of it reading from the same brand board.

Social

Posts, stories and carousels drafted from your brand board onto a calendar, with a phone preview. Approve them and they post that morning.

Blog

A pipeline from idea to writing, review, scheduled and published — straight to the firm’s own website.

Landing Pages

On-brand pages written by AI from your brand board or built block by block, with your intake form above the fold. Hosted for you.

SEO

Keyword rankings, a map-pack grid of where you show street by street, backlinks and a website review.

AI Visibility

When a prospect asks an AI assistant for a lawyer, does it name the firm? Asked the same questions every time, tracked over time.

Reviews

Every Google review in one inbox, with a reply drafted for each that stays inside the confidentiality rules lawyers answer to.

Brand Board

The firm’s voice, colors, fonts and the states it practices in — the ground truth every AI task writes from.

Compliance Checking

Every post, page and ad checked against the attorney-advertising rules for your states before it goes out. A checker, not legal advice.

Client Reports

For agencies and in-house teams alike: the monthly story of leads, signed cases, what was done and what comes next.

Checked Before It Goes Out.

Advertising for a law firm is regulated. The platform knows which rules apply to the states you practice in.

Compliance

The Rules in Force, Applied to Every Draft.

Dramatizations and paid actors disclosed, a responsible lawyer named, no guarantees of outcome, no solicitation — each rule cited to its source.

  • Paste any copy and check it against your states
  • Drafts flagged before they reach the calendar
  • An AI marketing team — strategist, compliance officer, SEO analyst, media buyer, web analyst, reporting analyst — each switched on or off
  • Nothing reaches the public until somebody approves it
Compliance rules in force: disclosures, responsible lawyer, no guarantees

Thirty minutes

See Your Marketing Measured on Signed Cases.

From the ad that brought the lead in, through intake, to the signed retainer and what it cost. Runs in the same system as the CRM.

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